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This ELF powder brush is NEW and costs only $3 at Target. I purchased this brush because I needed a brush to set my face powder after applying my foundation. I was specifically looking for a flat top so this brush was perfect. The synthetic bristles are pretty soft and dense. On the 3rd image I`m comparing my Sonia Kashuk flat top brush just so you can see the size difference. The Kashuk one actually costs $18 and is much more denser and firmer so I use it to apply my foundation. Now back to the ELF one..... for $3, its not the best of brushes but it does meet its purpose which is to set my foundation with. I use the MAC Mineral finish powder so this brush fits well into the pan. After using this brush for 2 weeks, I am beginning to notice bristles slowly shedding (bummer). I like how the brush is pretty big because it spreads the powder quickly. I prefer the flat top much better then the tapered because I feel that it gets the product evenly on my face. I suggest you try this brush out since its only $3.