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I absolutely love this product! The color, the packaging, the price, and even the scent. The color is a beautiful darker baby pink color if that makes sense. It comes in a sleek black tube that retracts easily. On the ELF website these are priced at $3 but I got them in a sale and only bought it for $1.50 which you cannot beat. It has a subtle scent of marshmallow which I love! Throughout the day it lasts for hours until drinking or eating then it completely goes away but I don`t mind reapplying since I reapply after eating with any lip product. This lipstick was actually comfortable to wear and didn`t feel annoying on the lips and as for moisturizing, I would say it wouldn`t replace a lip balm but it doesn`t dry out my lips at all. Overall I`m loving this color :)