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I am an elf fanatic and I love their matte lip colors! I have always stuck to my Mac Matte lipsticks but I never found them too hydrating. So while in target I saw the elf matte lip colors and I had to bring some home, so I did. I found this product to be super hydrating and glides on super well. The only downfall that I found with this product was if your lips are even slightly moist, the product doesn`t look it`s best, it looks almost streaky. But other than that, I believe that most of the colors are complimentary to most skin tones and you get a great amount of product for only 3 bucks. I also love its cute packaging, is resembles a twistable crayon. Overall the product is astonishing for only 3 bucks, what a steal.