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Elf Eye Lid primer is just as good as Urban Decay Primer Potion. In order for the Primer to work you must apply three to four coats of primer on your eyelid. Let each coat dry before you apply the next. Also don`t apply so much, because it has a creamy texture. Alot goes a long way... I think applying three to four coats is better then paying $20 for a high-end product.