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I had picked up the Wet N Wild Comfort Zone recently and while I was playing around with it, I thought something looked familiar, mainly the shade on the left side, 3 down. I pulled out my Naked palette and checked it out and sure enough, this is pretty much the exact same color! In the swatches above, Wet n Wild is on the left and Smog is on the right, I can honestly not tell the difference!
So if you`ve been wanting this color, I would definitely recommend this palette. You get this color, as well as 7 other eyeshadows for only around $4, while UD`s single eyeshadow is $18. Hope this helped someone out! :) (Sorry about my natural light shot of the swatches, I didn`t realize it wasn`t focused)
*image is mine*