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Hello, This is Maybelline bouncy blush. You have probably heard of it before if you love Maybelline. This product is fairly new to the line. It is supposed to bounce when you touch the product inside. To be quite honest I got this product for it`s bounceness and it`s bounceness only. When I used it I thought it was cool, but then I noticed it didn`t have good color pay-off. It was alsohard to put on or apply. Then I decided it was the color. So I wen`t to the local ulta, and got another one, but in a different yet darker color. I got it in Plum wine I think It was so much better than the lighter one. I honestly suggest getting the darker colors. Or what is better for YOUR skin tone.