Don`t wash your Levis Jeans!

Don`t wash your Levis Jeans! According to Levis CEO, he suggests you to not wash your jeans during a conference Tuesday.

From his words: `You can spot clean it, you can air dry it, it`s fine. I`ve yet to get a skin disease or anything else.`

Other tips mentioned in the blog article is that you can eliminate odor by spraying white vinegar or alcohol. Apparently freezing your jeans in the freezer can kill off germs (should be done once a month).

What are your thoughts about not washing your jeans? The ones the CEO wore during the conference hasn`t been washed for a year! What is he trying to promote? Wouldn`t he want people to wash their jeans often so it gets worn easier to buy more? This is shocking to hear but that`s his preference, luckily the tag doesn`t tell you to never wash!

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