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According to Instyle, this DIOR Diorshow mascara, $25 is the best mascara for 2012. It was also voted best for every year since 2007. I know its pretty pricey but I think its worth it and I do agree with Instyle. I actually have this and really do love it. The tube is pretty big so you get a lot of product for the price. Lets not forget you`re also paying for a high end brand from DIOR. The formulation is thicker and it really does make your lashes super BLACK as far as the color goes. I find that if the formula is too runny, it tends to make my lashes get straight (after Ive curled it). The wand (brush) is larger then the average, which I totally appreciate. It does lengthen, thicken, and most importantly.... keep the curl on my lashes. If this has been voted `Best` for the past 5 years straight, then you should be curious enough to give it a try