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This is one of my favorite toothpastes because it gently whitens while also cleaning those teeth. It says it will whiten by removing up to 80% of surface stains in just 14 days . It has dual-action silica to polish away stains to gently whiten teeth. I didn`t notice a huge difference with the toothpaste, but they also make a 3D white mouthwash and I noticed more whitening with the mouthwash/toothpaste combo. I recommend it because if you have to brush your teeth anyway, might as well use a whitening type product.