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Just happened to be looking at the Benefit products in Ulta, and the saleswoman asked if I was looking for anything specific. I`ve been wanting a shade of eye shadow that`s summery, with a bronze or gold tinge to it. She pulled out this product, and while I wasn`t looking for a makeover or anything, she basically re-did my eye make up with this in "Birthday Suit." I am so glad she did, as this is a great shade with an awesome shimmer. It`s super easy to apply, blendable, and (so far) smudge proof, which I think everyone can agree is a great thing for eye make up. I loved it so much, I bought another color in Stiletto. Awesome product and worth the money!