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From CrunchBast

"Crowdtap is a social marketing platform that finds brands most passionate consumers and turns them into peer influencers to drive word of mouth at scale, both on and offline. Brands launch actions to Crowdtaps member base of over 250,000 Crowdtappers as well as integrate their own existing communities from Facebook, Twitter, and CRM databases to drive marketing-specific activities. For consumers, Crowdtap is a fun, social game that lets them gain VIP status, access exclusive content and products, while earning perks and rewards for collaborating with their favorite brands.

Crowdtap was named Mashables Up-and-Coming Social Media Service of the Year in late 2011 and clients include leading brands such as American Express, Microsoft, Old Navy and Diageo. Headquartered in New York, Crowdtap is funded by The Foundry Group and Tribeca Venture Partners."

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