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Went to the Clinique counter originally to get my fash wash then I saw this! I dont know if its new since it is my first time seeing this product. Its an Eye Serum Roller that helps Dark circles and cools the eye are to wake your eyes up from the morning. I dont have a problem with dark circles but My eyes do get puffy in the morning from lack of sleep. This product does not give moisture to the eye so you do need a seperate eye cream for moisture. It has a metal ball which is cold and when you roll it around your eye are it has a cool sensation!