Claudia Schiffer`s Return to Guess

5 years ago

Claudia Schiffer is returning to the brand that created one of her most iconic images, denim brand Guess, as the face of its 30th Anniversary Collection. Inspired by Guess pieces worn by famous Guess girls over the past three decades, the 15-piece collection features - amongst other pieces - wide-neck T-shirts bearing images of Line Gost and Anna Nicole Smith; jeans with a cut-off waistband originally modeled by Adriana Lima; and a sleeveless monochrome gingham top worn by Eva Herzigova.
"Guess will always have a soft spot in my heart, and I`m excited that 23 years later we can still work together so successfully," Schiffer - who appeared in six campaigns between 1989 to 1991 - told WWD. "Shooting the Guess 30th anniversary campaign was like going back in time. It brought back so many great memories and has been a lot of fun working together again with Ellen and Paul."
Shot - as her original campaign images were - by Ellen von Unwerth, the new images feature Schiffer with Bardot-esque hair, photographed in Sorrento in Italy, and bear the slogan "30 sexy years!"
The new collection will launch worldwide in April in Guess stores and on a new website -, which also launches next month - created especially for the anniversary.
I am very excited to see this campaign because I remember those photos of Claudia so well in my seventeen magazines when I was young! And who else do you think of first when you think of Guess?!
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