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I normally buy the "Myojo" brand Udon Noodles but I recently noticed there was new brand called "Chikara" that sells Udon Noddles too (The only difference is the net weight is a tad smaller but the same price <em>this was 69 cents each, I haven`t found anywhere that sells them in bulk</em>) so I decided to give it a try. I bought shrimp flavor but honestly the flavoring isn`t even near shrimp so it doesn`t matter what flavor you get. I just prefer getting shrimp because the soup base isn`t dark as beef. The darker it is, the more salty the soup base will be. But anyway, comparing this to the udon noodles I usually get is that this one seems more fresh for a packaged instant meal, the noodles are also softer and tastes better I think I will be changing to this brand. :)