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Carine Roitfeld is rolling out two important projects this fall: the website launch of her upcoming fashion magazine CR and her limited-edition makeup collection for MAC Cosmetics.
The makeup line wears Roitfeld`s smoky eye signature and contains everything you need to attain a dramatic look: plenty of eyeshadow and kohl pencils, but also bold brows colors, two mascaras, a nude lipstick, face and body foundation, nail polishes and brushes.
Carine Roitfeld handled everything from choosing the color palette to package design and product names. Her favorite part in the process of creating the makeup line was starring in the ad campaign shot by Mario Sorrenti.
The editor was the one who proposed to shoot the collection visual in black and white, as she loved the challenge of not playing it safe as most makeup campaigns do. She also said yes to MAC collaboration project knowing the importance of hair and makeup in fashion. When styling for a photo shoot she says she always starts with the makeup because it "can help you capture a moment.