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Hello luuuxers, I know many people who loves beer and Brahma created a new experience to transform the consumption of beer: Brahma Copaço, a can turns into glass. The new product has a total opening system of the cover, causing the package another shape gain. The launch is the result of research carried out by AmBev monthly with more than 2500 people, who found that consumers would like the experience of the cup, but the convenience of the can. From tests conducted by a multidisciplinary team, ranging from Marketing to the industrial area, the company came to Copaço. The novelty is available in cans of 350 ml, and for now, may be found in some supermarkets. It seems like a good idea and very practical ...
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