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This is the Blushable Creme Stick in 645U Big Apple Blush it is by New York Colors. This cream blush lasts all day! It is a nice light pink and i like to use it alone or sometimes add a powder blush on top! This is a great drug store blush! I really recommend it and this is 1.99 on ebay but is at walmart and target for around $2-$5! I really like this product!