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I posted a little ice cream haul the other day and this is one of them. Let me tell you, it was AMAZING! Oh, and that`s my dog Yoshi who always seems to sneak in the back of my pictures. Anyways, this ice cream is like, it tastes like birthday cake ice cream. It`s got sugar cookie pieces inside! The pieces are all different colors. The only thing I noticed was that it is REALLY REALLY sweet! I mean, I expect that from Blue Bell, but even though I thought it was good, I probably wouldn`t buy it again. It`s really really sweet. But I do love the Blue Bell cookies and cream :) So, overall, this ice cream is amazing, but probably a one time buy for me.