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I love to bake but sometimes I`m too lazy to wash out a bowl, spoon & measuring cup but with this product you don`t need to! Instead of using oil, eggs & water, all you need is water. You pour 1 cup of water into the jug, shake it for 45 seconds, tap the bottom and shake it again. Wal-ah! That`s it. I bought this at Safeway for $3-$4.