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This product really is worth all the hype. I got mine in shade grape vine a dark purple(there are 6 shades). First is the color pay off it is not too pigmented like a lipstick and not sheer like a regular chapstick. It comes off a very pretty juicy berry color and the finish is very similar to a lip gloss minus the sticky factor. I would definitly say don`t shy away from this or the red shade because it will not be that pigmented! This is a good product for anyone who doesn`t like lipstick or gloss but still wants a pretty lip color, or just anyone who enjoys makeup like myself. I got mine at target for $2.99, but prices will vary
*pictures are mine