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So I`ve always wanted that platinum-silver hue in my hair and even though I had used different types of purple shampoos I never seemed to get it right..until now. I have used Joico, AG, John Frieda and they all seemed to remove a little brassiness from my blond hair but never got it to the level I wanted.
A few months back I tried the Schwarzkopf Bonacure Color freeze Purple shampoo (got mine at ULTA) and I was hooked. I have never received so many compliments on my hair and the color lasts much longer between the washes.
I love the consistency of this product, the smell, the lasting power..pretty much EVERYTHING and you can get it at a fraction of the cost on Amazon.