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I purchased this in New York City, as I was on vacation and it was cheaper in Sephora! It has been very much hyped up by the media recently, and I can see why; it`s a really good, effective mascara for long and dark lashes. It can get a little clumpy with too many applications, but overall it`s great for everyday to get a more dramatic look.
Be careful for smudging, if you have deep set eyes like me - it can get a little messy but for such a large tube and for roughly $20 you can`t go wrong! Nevetheless, a cheaper one such as Maybelline I`m sure is just as good!