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Benefit Cosmetics has finally taken the plunge into the world of liquid makeup- first the tested the waters with their Playsticks, and even had a good long run with Some Kind-A Gorgeous but the truth is, we wanted more more coverage, more versatility more WOW!
Their latest wonder, the Benefit Hello Flawless Oxygen WOW Brightening Makeup ($34 USD / $42 CAD), has been available in the USA for quite some time now- however it will finally be available in Canada starting August 2012. The oil-free formula brightens skin and boosts cellular respiration for a plumped effect. It also contains SPF25, however the Canadian packaging wont say so until it has been declared so by Canadian regulations.
The formula itself is quite liquidy, and the pump-top dispenser gives the perfect amount of product for a full-face application. Its sheer-to-medium coverage, but it is also buildable for more problem areas. The range has nine shades, but the two I have are Cheers to Me Champagne and Im Hopelessly Hot Hazelnut. The shades vary in undertone- I found Champagne to be very yellow and Hazelnut to be very warm so I would recommend getting to a store or looking up swatches of all the shades before choosing. If youre not sure, go for something yellow-based; I find it matches most people and helps reduce any redness in the skin!
Especially for summer, I love foundations that are on the sheer side. This definitely has more pigmentation than a tinted moisturizer, but it still feels light as air on the skin. Even with my normal skin though, I find I need to set it with powder because it has a dewy feeling to it. I also feel like it doesnt last as long without primer underneath either.
Not the most flaw-erasing foundation out there, but great for everyday or weekends for those who want to lighten up a bit.