Benefit Fakeup Crease-Control Hydrating Concealer

A couple weeks ago I attended a little launch party for the Benefit Fakeup Crease-Control Hydrating Concealer. The new Benefit Fakeup concealer is a hybrid of concealer and hydrator, looking very similar to a lip balm. The concealer is launching on the website 2/19/13 and in stores 3/4/13.

Benefit Fakeup Crease-Control Hydrating Concealer | $24.00 | 3.5g Net wt. 0.12 oz
Cover-up goes incognito! This hydrating crease-control concealer - with Vitamin E & apple seed extract - hides dark circles & diffuses fine lines for a silky smooth, ultra-natural look. Available in three shades, its proven to keep skin hydrated for 6 hours!

100% said fakeup hydrates skin*
100% said fakeup feels comfortable on skin*
100% said the texture feels silky*
94% said the effect is long-lasting*
94% said fakeup doesnt run*
97% said the formula is lightweight*
91% said fakeup conceals dark circles*
91% saw a natural appearance*
97% said the packaging makes it easy to use*
*Results observed in a consumer panel survey.

How To Apply: Stroke fakeup underneath each eye. Using your ring finger, pat gently outward to blend. You can also use it to touch up throughout the daythis double duty hydrating & concealing formula wont cake, crease or settle.

I`ve had this concealer in trial ever since I got it, so after two weeks I`m finally ready to share my thoughts on the product. I have a history of not liking the Benefit concealers, they have always applied slick and greasy on my skin, never soak in and crease up very quickly after application. Unfortunately this concealer doesn`t prove to be any different. The concealer center seems very nice on its own, but when used with the hydrating balm surrounding it, it feels slick, greasy, creases, and never really soaks in. In fact, after just a few minutes from applying, I can still see it sitting on top of my makeup and even settling into my finer lines. I have tested this with and without powdering to set, both trials had similar results - adding a finishing powder helps the concealer from creasing for a few hours, but it eventually worked its way into my lines.

My eye area skin is not oily or dry, it`s got a happy medium, so I think this concealer is just too much for my skin. It might be useful to those with very dry skin, but anything less of that I just cannot see it working as good as some other concealers out there. The coverage is very light, and I think that is due to the hydrating portion which seems to dilute the concealer itself. I don`t have terribly bad darkness under my eyes, but you can definitely tell I need more sleep in my life. This product doesn`t really conceal my undereye darkness, or even small blemishes and standard redness. Like I mentioned earlier, the concealer core is great, it covers, it creases slightly, but powdered it lasts for hours. The hydrating balm just seems excessive to me.

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