Benefit Boi-ing Concealer 01

Benefit Boi-ing is advertised as an industrial strength concealer that hides "dark circles, boo-boos, broken capillaries - whatever you need to conceal."

The associate at Sephora matched me with 01 Light. Honestly I think I fall somewhere in between 01 and 02 though. Since I was mainly purchasing this for my eye area, I chose 01 because you want your concealer to be at least 2 shades lighter if you are using it to conceal dark circles.

This is actually my 2nd time purchasing Boi-ing. It is a bit pricey, but a little bit goes a long way and my previous Boi-ing lasted me almost 2 years with daily use!

I love the creamy consistency of this concealer and the great coverage it provides. Used alone, it does a good job of concealing the purple under my eyes, and my dark circles are pretty much completely concealed when I use this with a foundation or bb cream underneath. This shade also conceals very faint blemishes and discoloration on me, but it`s much too light to conceal major redness like a pimple. I would probably have to use shade 02 to conceal those.


- Great coverage
- Long wearing
- Creamy formula
- One pot lasts a long time


- Expensive
- Can look dry if eye area is not moisturized
- Can look cakey if you overapply

Have you tried Boi-ing?

*Pictures belong to me. Please do not use or redistribute without permission or a link back to my original post.*

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