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I must say the U by Kotex are one of my favorites, but after trying out the cvx brand, I can not tell the difference. I am not one to buy store brand products because I like to stick to what I know, but for some reason I really wanted to compare these.
CVS got it right down to the packaging. The actual pad has designs just like U. The only thing I was kind of iffy about was how thin the pad was. It didn`t cause any problems, but still. I will continue to by my U but once in a while, its not a bad idea to have this CVS brand for back up!