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I currently own 3 primers (aside from cream eyeshadows, paint pots and such): Too Faced Shadow Insurance, Urban Decay Primer Potion, Benefit Stay Don`t Stray.
The Too Faced and the Urban Decay primers are similar in color (transparent) and texture (liquid). The Benefit is a color of a light concealer (yellow toned) and thicker in consistency.
The Urban Decay one I have is the sample that came with the Naked Palette, so it`s still in the older packaging. But Urban Decay now has the primer on a squeeze tube just like Too Faced. The Benefit one comes with a pump, which I would love if it wasn`t for the fact that it pumps waaaay too much product (like, seriously 4 times more than what you need), and there`s no way (seriously NO way) to pumb less product. So for that I definetely prefer Too Faced and Urban Decay packaging.
Acutally, for the product itself, I find that the Benefit Stay Don`t Stray does not hold the shadows without creasing for as long ad Too Faced and Urban Decay do. After 6 hours my crease will start showing, which I hate. I`m definetely NOT repurchasing Benefit Stay Don`t Stray.
Not for Too Faced and Urban Decay, they are both incredible primers, do what they have to do, don`t have color, smell, appearence. They are there just to hold you shadows in place. And they deliver the job.
I personally would still pick the Too Faced Shadow Insurance cause I think it holds the shadows for a couple of hours more than Urban Decay Primer Potion (Too Faced over 10 hours VS Urban Decay around 8 hours). Also, Too Faced seems to dry in the eyes faster and make shadows slightly more vibrant.
So in my opinion, TOO FACED SHADOW INSURANCE is the winner!!
What is your favorite eye primer??
*picture taken by me*