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I`ve been using B.E. for about 6-7 years, now. And... I love it. I really was looking for something that looked natural, wasn`t too heavy or cakey and didn`t take a long time to apply. This was it! I tried some clinique concealors and foundations, but that didn`t end well. I was allergic to their products, so I turned to B.E. I swear that I have more eyeshadow than I know what to do with. I will drive a half hour from where I live just to get to a Sephora store or the Bare Escentuals Store, to purchase my foundations, mascara, primer, eyeshadow, etc. I just love it. I can`t say enough good things. They recently put out a mineral veil that is packed powder and works just as good, if not better, than the loose minerals. Not to mention, the get started kit is only $49.00 and it`s customizable. Gotta love it.