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There are not enough words to describe how amazing this product is for me! I have been using these wonderful lips balms pretty much since they came out and I honestly don`t see how any other product could come along to replace these in my daily routine! I hate using chapstick sometimes because it can give my lips that burning sensation and lip gloss can be a little too much when I just want to be casual. The amazing thing about this particular flavor though, (Cherry Me), is that I can use it all day long for whenever I`m on the go, at work, at home, running errands or whatever it may be, and the product gives my lips the most gorgeous shimmery red glow. It`s look like I`m wearing tinted lip gloss! I`m in love! Here`s why you need this product in your life: Super rich and moisturizing. Does not feel sticky or burning. Glides on extremely smoothly. Long wearing. The product itself last so long! One tube lasted me like 3 months! Gives a really subtle red tint that brightens up your look w/out looking too dramatic. I`ve tried some of the other colors but this is by far my favorite one and the one I`m sticking to! If you don`t own this product yet I have no idea what you are waiting for! I know these retail for about $8.00 but I buy mine on Amazon for about $5.00 =) Let me know what you think in the comments below! Follow me on Twitter! https://twitter.com/#!/amybee24 *IMAGE BELONGS TO ME*