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I have not heard much hype from a cosmetics line called Becca Cosmetics and I probably wouldn`t have tried it if I wasn`t in a hurry while shopping. This is a high end cosmetic product that I purchased at Toronto`s Holt Renfrew while shopping there for clothes. As you may tell from the image displays two concealers, exactly the same color but different consistency. The concealer on the right is thinner than the left. And the thinner is recommended for concealing dark circles while the thicker is for concealing blemishes. And believe me when I tell you that this concealer will not fade or crease. I don`t wear foundation on a daily basis but I conceal my flaws with this and use a pressed powder on top and I`m good to go. And by the end of the day, the concealer is still there covering the flaws. I have mine in the color brule, and they have many colors to choose from.