Apple vs Samsung: The defense of common sense

By Jeremy Liu. The transpiring events of Apples lawsuit against Samsung divides the technology industry and hones in on several overarching intellectual property talking points and issues that far extend the perpetual "eye for an eye" battle the companies occupy. Many writers and pundits state that the lawsuit will be a primary stepping stone to IP and patent reform and will be a primary decider of the future of patent law in the technology industry. What the trial really rises to the surface: the two differing approaches with which Apple and Samsung view the situation. Apples perspective hinges on protecting the intrinsic and unique value of their intellectual property, whereas Samsung focuses more on the end game of consumer perception.

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