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I love Apple but everything is a tad expensive...especially their laptops.
It is rumored that Apple is trying to crush all competition.
"With ultrabooks threatening to attract buyers due to their low price, Apple Inc. may launch a $799 MacBook Air by the third quarter of 2012" a tech site reported.
If Apple decides to launch a US$799 MacBook Air, the sources believe the strategy will damage ultrabooks allowing Apple to continue to press its advantage, it said.
Quotes from: http://www.gmanetwork.com/news/story/257933/scitech/technology/apple-may-release-799-macbook-air-by-q3
Picture From: http://computershopper.com/var/ezwebin_site/storage/images/media/images/apple-macbook-pro-13-inch-2011-version-top/699221-1-eng-US/apple-macbook-pro-13-inch-2011-version-top_maxwidth.jpg