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Initiative should better position the company before the holiday season.
AMD is chasing their losses - including laying off employees is to it. One of their attitudes to improve sales is to lower the prices of its components to low-cost computers and some components, such as the Fusion A-series and also the Athlon II.
Product prices fell by 4.4% to 31.6%, ie, the fall in prices was significant. AMD`s goal with these cuts is to better position the company before the holiday season, due to increased sales in the segment. With that she can compete with larger rivals such as Intel.
As the products sold in Brazil are purchased abroad, means that prices in online stores also will fall. Only there`s no telling when it will happen and what will be the size of the cut.