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The new chip family Opterom should reach the market in 2014 and will have 64-bit technology. This gives rise to various speculations, like the fact that the company will not be using as reference the ARM Cortex A15, but by developing a proprietary technology, licensed from ARM. The main focus of the company to meet the new products is the major datacenters and companies working with cloud computing.
AMD sees its ARM processors being particularly useful in Web servers and in high-volume enterprise data centers where power usage is a major concern. AMD sees its x86 CPUs as being more valuable in compute clusters where lots of CPU horsepower is still required. Its GPU-equipped APUs will be better for virtualized desktops, remote gaming, and video encodingapplications where some of the processing can be offloaded onto the GPU.