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Hello luuuxers, Imagine taking an outdoor and decrease it for the ridiculous ratio of 35 x 15 cm. For it was this that EA (Electronic Arts) done in full Union Square in San Francisco in the United States. To promote the Spore, a game set that creates personal universe based on the principle of evolution, was installed a small advertising plate on top of a building. But to see it?! The answer: installing a telescope aimed directly at the mini-outdoor! Creative, unusual and completely different from the usual, they have managed to attract hundreds and hundreds of curious daily and draw even more attention to your product. This generates more publicity, mainly free, in press releases and comments that are spread by word of mouth and the Internet. Proof of this is this post, which discloses the incredible idea of Spore outdoor, without having gained anything with this. Score one for creativity! Point for advertising! That is to say, fantastic, is not it?
images not mine