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When talking about advertising software, there are a lot of things that need to be taken into consideration. Even so, in this article you will find the three most used channels by advertising software for sending promotional messages.
- Email: perhaps the most common channel used for advertising. Companies often start emailing campaigns to promote new products or offers and sometimes just to increase brand awareness. Email advertising has both advantages and disadvantages. The pros would be that it is not expensive and you can send multiple messages at the same time. Having a large database to send emails to is vital to the success of the emailing campaign. Although it is easy to send messages through email, some of these never get opened or, even worse, may be considered spam and prevented from delivery. In order to prevent this from happening, be sure to add in the message the option to unsubscribe. This way users may choose if they want to receive your messages or not.
- SMS: SMS stands for short message service and this is exactly what it does, sends messages to people. SMS is accessible to everyone who uses a mobile phone and this leads to an extended target. The bad thing about this kind of advertising is that it can sometimes get expensive and the message is limited to 160 characters.
- Bluetooth: The ultimate advertising software channel. According to statistics, up to 70% of possible customers are carrying cell phones that are Bluetooth enabled. The mechanism is simple. If you want to use Bluetooth for advertising, you just have to get a Bluetooth device, activate it and set it to send your message to every device that gets in its area of action. The Bluetooth advertising software will offer users the option to receive a message, photo or even video promotion. Once the user accepts, the message will instantly be delivered to his device.
No matter what advertising software or channel you choose in order to promote your business, make sure you address the proper message to the proper target.
Source link: http://www.soft-adviser.com/advertising-software/