Abercrombie And Fitch`s Semi-Apology

3 years ago

So several weeks ago, Abercrombie and Fitch`s CEO, Mike Jeffries, made remarks about not wanting overweight people to wear his brand`s clothes have gone viral all over the internet.

Here`s what the CEO had explained: `He doesnt want larger people shopping in his store, he wants thin and beautiful people,` Lewis [author of The New Rules of Retail who spoke to Business Insider about the kind of people Jeffries wants advertising his brand] said. `He doesnt want his core customers to see people who arent as hot as them wearing his clothing. People who wear his clothing should feel like theyre one of the cool kids.`"

WOW! That was really shallow!

Now, earlier this Wednesday, Mike, the CEO of Abercrombie and Fitch released a public apology on Facebook stating:

"I want to address some of my comments that have been circulating from a 2006 interview. While I believe this 7 year old, resurrected quote has been taken out of context, I sincerely regret that my choice of words was interpreted in a manner that has caused offense. A&F is an aspirational brand that, like most specialty apparel brands, targets its marketing at a particular segment of customers. However, we care about the broader communities in which we operate and are strongly committed to diversity and inclusion. We hire good people who share these values. We are completely opposed to any discrimination, bullying, derogatory characterizations or other anti-social behavior based on race, gender, body type or other individual characteristics."

Aha, "taken out of context", a classic excuse used by many!

Are you guys buying this public apology?!

I am certainly not! Maybe he realized that there has been a downward fall in sales since the viral remark he had made and is now "apologizing" just to save his sales from completely crashing.

What do you think about his apology? Is it truly a real and sincere apology or is it just a bluff to cover up his tracks how that he`s been exposed an an insincere man! Are you buying it?!

Source link: http://www.huffingtonpost.com/2013/05/16/abercrombie-fitch-ceo-controversy_n_3286502.html?utm_hp_ref=business

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