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Weve featured elements from Be-Jé Designs before, but every time owner Bea Jaffe brings us something new, we have to catch our breath.
Of course, she excels at that sort of thing. Since 1991, Beas maintained a reputation for creating timeless, ever-elegant looks and exceeding her clients already high expectations. Starting as a small home office, Be-Jé Designs has grown into one of the top wholesale distributors in the industry with over 400 styles of rings, bangles, necklaces, hoops, and cuffs offered in boutiques across the globe. Whats more, Beas accessories have been featured on the shelves of Neil Marcus and Soft Surroundings, the pages of Glamour and InStyle, and the sets of All My Children and As the World Turns.
How has she done it? For one thing, shes let experience guide her vision. Starting as a busy working mother, she understood three things: First, women want to look fabulous without spending all day or a fortune. Second, personal relationships matter; by getting to know her customers, she can tailor her designs to their desires. Third, versatility is key; great looks could shine just as brightly at the office or the park as they do at a formal gala. And all this is perfectly exemplified in her product.
We mentioned that her jewelry is affordable, but if anyones ever claimed that affordable equals cheap, they havent met Bea Jaffe. From across a room or behind a desk, her work looks classic, timeless, and tastefully elegant. And once you get a closer look, carefully-crafted details draw you in with their impeccable craftsmanship and subtle effect. In her hands, Austrian crystals and Cubic Zirconias shine bright as diamonds, and every detail hints at a higher class.
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