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I love the 24hour lip wear! i bought this product uncertain of it because of the "oh it stays on for 24 hours" . So i tested it out for my morning all of it stayed on for breakfast,lunch,dinner & before bed! i was stunned that it did!! sure it faded a little but i can deal with that!, the only bad thing is its a pain to get all of it off, some of the lipstick stays on your lips to where you have to scrub them off. but other than that i love it!!! what are your thoughts??