In London, there will be a face recognizing billboard advertisement that can tell the difference between a male and female. What's the point? The ad is geared toward female because the ad is a Because I'm a Girl campaign. This ad will touch more females rather than males. The ad is to help little girls in third world countries who are poor and can't afford an education because their country denies them the right to attend school. =(
So when approached to this ad, if you're a female, you will see the full 40 second ad about this campaign and why you should donate whereas if you're a male, you will only see a glimpse and not the entire ad..
Do you think it's far that males can't see the full ad? What if you're a female and the face recognizer thinks you're male or vice versa, would you be offended? I think the power of technology is awesome that this face recognizer will determine whose male/female to display the ad but I think that's a lot of work since a lot of people go in and out of bus stops however yeah even though this ad would catch more attention to females, I think some males would like to see the ad too. And I am sure with technology some people would feel offended if they weren't able to see the ad for malfunctions too. OH and a huge portion I forgot is that the power of this technology is not cheap, it will cost $47,361 US MONEY for this billboard. Why not use that money toward the Because I'm a Girl Campaign and just post posters (it'd be cheaper) then a sign that will be up for only 2 weeks.
Do you think more companies will do this face recognizing ad geared toward a group of male or females? I think not cause it's just way to expensive!
Photo via http://news.yahoo.com/blogs/technology-blog/facial-recognition-billboard...
Comments (10)
I see what they are trying to do but like some of the others said, why didn't they just donate the money?
that is cool
wow i never hear about that...fantastic technologie
wow i never knew that, and i live in the UK
i don't understand why they can't appeal to everyone, kind of ridiculous to spend that amount of money on a billboard... but the technology is pretty neat though thanks for sharing!
I think you meant to say/type "fair" instead of "far"? This is a neat concept.. oh what technology can do.
I think its a cool concepts but even though i don't know advertising prices, that does seem high.
They should just donate the money it takes to make that ad instead of going through the trouble of building this extravagant billboard.
This is so dumb. What a waste of money since there are plenty of ways to get a message across without spending so much money. Also, what's the point of discriminating male viewers? I know that women tend to care more but that doesn't mean you should assume that male viewers don't care that much. Finally, there are some men who looks like women and vice versa so again, what's the point of making this thing?
I totally, if they really want to help, they would just use the money and directly send it to the cause. I know that money would help a ton of kids here in the Philippines who cant afford it.