This is quite disturbing but then again art is objective. Blood Sacrifice is not an actual perfume it refers to
"a video work on view starting tomorrow (until March 7) at Moving Image for New York's mega art fair, the Armory Show. Genesis, an early post-punk electronic industrial music guy, fell in love with Lady Jane Breyer, thus beginning a heavy relationship that had both sexes undergo, among other things, surgeries to bring them closer to psychically becoming "one," and a "perfecting hermaphroditic state." While the project, entitled Pandrogreny, ostensibly dissolved when Jaye passed away in '07, they're collaborating beyond the grave in Blood Sacrifice, described as "a valentine to a love both lost and enduring." The clip shows two Chanel No. 5 perfume bottles containing real blood, the intact bottle has Breyer's, the second filled with Genesis’ blood from his/her breast implant."
And the story behind it is equally unusual but still interesting I guess I'll have to see the clip to understand it further.