Luuux

An extract from a great article on Business of Fashion. Style.com's Editor in Cheif Dirk Standen interviews Hedi Slimane: I thought this was a great question....

'How do you think technology—tweeting, blogging, social media, etc.—has affected fashion? For better or worse?

It has affected different aspects of fashion tremendously. From commentary to fashion design, communication, and distribution.

The fashion Internet community is like a global digital agora tweeting passions and opinions. Anyone knows better, and each one is a self-made critic.

This is a fascinating idea, as I always favored amateurism (”the one that loves”) over professionalism, attraction over experience. It obliges anyone in the industry to think in a fresher way.

Of course, it is hard to say if any “authority,” someone like Suzy Menkes, might one day come out and use digital means to lead with integrity, enough background, outside of any conflict of interest.

On a design perspective, it has allowed any young designer or indie brand to get an instant audience, if used with wit and invention.

I am not quite sure of the future of retail as we know it. This is a truly important thing, maybe the most important one, as it might already mean there is nothing standing between the design and an audience/consumer.

Finally, the better and the worse have always been part of fashion, with the Internet only magnifying it and creating a joyful and noisy digital chaos.

The bottom line is that any note can create music. It is only a matter of taste.