Luuux

Eco fashion is getting more and more mainstream with high end designers like Lara Miller and Bodkin adding sustainable, eco-friendly lines to their brands.

Last fall's SS 2010 EcoFashion Week event, The GreenShows saw these designers debut their spring and summer wears with neutral palettes, experiments in proportions and textures, new takes on cut-out shapes.

Here are my personal favourites as captured by The GreenShows photographer Shayla Hunter. The Daily Green’s Gloria Dawson gives us the inside scoop on these designers, “cutting the edge” on sustainable fashion:

1. Bodkin.

“Bodkin's Spring/Summer collection was full of neutral separates with draped and ruffled details. All of Bodkin's pieces are manufactured in the U.S. using materials such as recycled polyester and organic wool and cotton.”

2. House of Organic

“ House of Organic represents a group of designers with the understanding that "fashion cannot be luxurious, stylish, or sexy if it is not sustainable, environmentally sensitive and socially responsible." This season their runway show's vibe was hippy chic with a splash of Pocahontas: free-flowing pieces paired with lace-up moccasins and feathers.”

3. Lara Miller

“Lara Miller's collection included draped pieces with pops of muted coral, purple and blue. Miller uses organic cotton (new and recycled), hemp, vegan silk, soy fibers and other natural materials in her pieces.”

4. Izzy Lane

“Izzy Lane by Isobel Davies is a leader in ethical luxury brands and animal welfare. The wool and knitwear in this collection is made with wool from 600 rare-breed sheep that have been rescued from slaughter.”

Not only do events like The GreenShows prove that eco-fashion is an industry with arty, design power, and that it, too, can breach the mainstream, but they also seek to bring awareness to the greater fashion community about important issues facing precarious and endangered eco-systems, and socio-ecological problems. By inching closer and closer into the mainstream, the industry can help effect positive change in the world, one garment and one fashion show at a time.

Additional resources: http://www.thedailygreen.com/environmental-news/latest/green-fashion-gar...