Sentimental Circus is part of the San-X family. Another collection apart of Sanrio. Anyways, this is an iPhone case, at first, i thought it was a little long in title but the graphics are adorable. I just adore bunnies. If this doesn't make you smile, check there other designs such as Rilakkuma, which is my favorite of all time. Right now, it's only been somewhat popular because it's been a follow-up to Sanrio and produced in mostly Asian countries but you'll love there many cute and silly friends. I already have the Rilakkuma in hot pink now all i need is the iPhone. Thanks for reading and hope you find this item as collectible as the Hello Kitty franchise.