When I saw this on TV last year I was amazed on how good they pulled off the promotion. Carlton Draught (beer company) built a 10 storey skill tester at the MCG in Melbourne. There was a 30 metre crane and $100,000 in prizes inside the 18 metre enclosure. It looked like so much fun and I was so envious of the lucky people who got to try it… someone won a Toyota. Instead of a giant claw there was a 750kg giant magnet.